Madi is an active shark conservationist and ocean advocate. Madi founded and runs Project Hiu, an incredible conservation success story that employs shark fisherman to take snorkelling adventures. To run Madi's tours shark fisherman sacrifice their trade in favour of income form tourism. This diverts the fisherman from fishing sharks, providing them better pay and more stable income, whilst educating the community on the benefits of having apex predators in the food chain and their growing value to be seen alive rather than served on a plate.
Madi choose SunButter because "I know it won’t harm the ocean and I love putting natural stuff on my face!"